We fundamentally believe that our customers are more interested in a simple, attractive, and functional WordPress theme than they are having 12 color schemes to choose from, and a fancy slider with 8 transition effects. If you pick out a WordPress theme like you pick out drapes, you’re doing something wrong.

John: Are we still meeting for breakfast this morning? John: Where is the rest of the team? I’ve been here since 3:00am. Tom: Umm… We actually sleep. Go back to bed, dude. John: Fuuuuuuuuuuuu Tom: Fine. But if I show up, I am not wearing pants.